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When a disruptive element becomes the undisputed protagonist

How many times in an interior project there is a disruptive element? Almost always, especially in renovations. The secret is to make it the undisputed protagonist of the environment. I'll give you an example.

One of my last renovations for a gym in Verona, made me have to redevelop an existing lift in a scenic and impactful setting. This was, in no way, taken care of from an aesthetic point of view (about 20 years ago). 

Photos before renovation


Today this 6-meter-high lift has been completely transformed: it is covered by two graphics - a woman and a man who is performing physical activity - in oneway micro-perforated adhesive film and looks in a harmonious way throughout the entire project and gives scenic value of the entrance.

Photos by Maurizio Marcato